Mr. Hooman Sherafat is a consultant ophthalmic surgeon at Kingston Hospital NHS Trust. He is general ophthalmologist, performing operations such as cataract surgery, as well as having a special interest in ophthalmic plastic (oculoplastic), lacrimal and reconstructive surgery.
Setting up his practice under the London Eye Clinic moniker we were chosen to design an identity for the LEC and produce a website to showcase Mr Sherafat’s surgery.
Talking about Apple and swooning over their products like an obsessed fanboy is boring. But what can’t be ignored is the sheer hype machine that IS Apple. The volume of queues for two days this time round for the new iPhone 4 must surely mean they’re doing something right? First off the new iPhone. The new iOS4 is great and best served by the gorgeous new hardware that it now sports. Bit of a summary below and in my next post I’m going all out Apple fanboy as I explain WHY I love Apple, even though they often infuriate me.
Apple have leapfrogged every other smartphone right now with the iPhone 4. Android offers some great devices but the OS remains fiddly and the entire package is not yet a slick match for Apple’s hardware / software / App integration.
What’s to like about the new iPhone? Lots. The display has a crazy pixel resolution and looks fantastic. The engineering of the phone (Antenna issues aside) is so meticulous it makes the outgoing 3GS seem like a toy – you can only really ‘get’ this when you hold it in your hand. The speed of the device means that Apple’s ‘multitasking’ seems to work well, even if it isn’t really true multitasking but more ‘fast app switching’. The camera is improved, the new iMovie for the phone is a nice touch and in general it’s a big move forward even from the 3GS.
The only thing that does bug me with the iPhone is the complete lack of a dashboard display showing all your stuff at once. Even though multitasking now makes things easier it’s still not as good as showing your mails, social media nonsense and other bits and pieces all on one screen. A shame because I think if Apple turned themselves to such a dashboard it would be great. Oh well, maybe next year then. I’d also love some form of LED notification system on the hardware instead of badges which I find crude.
The new phone seems to be even more of a hit than the 3GS with practically no handsets available in the UK today. Crazy stuff.
What does interest me is that all networks now can sell the iPhone but not one of them is really doing anything on price. I expected THREE to come in with unlimited data as their usual data plans are generous but no such luck. Bizarrely whilst I don’t really rate their network I’ve decided to stick with O2. They seem to be the only people doing visual voicemail (Which I couldn’t live without) and their prices don’t differ too much from anyone else. As for the nasty 500mb data cap – well, go online and see what your data use is each month. I use my phone all day long and don’t really ever go above the 500mb mark.
So in summary the iPhone 4 is a worthwhile upgrade, even for 3GS users. WIRED have a video if you haven’t been able to have a look for yourself yet:
We were chosen to develop a brand identity for surgeon Hooman Sherafat’s ‘The London Eye Clinic’. Providing concise, informative copy within a subtle but smart framework was our goal. We produced a range of business materials and a website for the LEC which goes live very soon.
We have been approached by Hooman Sherafat of The London Eye Clinic to brand his business and create a website and associated business materials. More details once website is online.
We created a clean looking site for Public Relations firm Jacottet PR. Visit JacottetPR online.
When Virgin Media’s ‘World of Entertainment’ advertising campaign launched I was excited. RKCR/Y&R had provided something visually mesmerising which captured our imagination and promised or at least hinted at something special, a return perhaps to a visual feast of television served up via fast cable links including rocket fast internet and on and on. However whilst the ads still run the complaints pile up and Virgin’s digibox UI is poor compared to Sky’s new HD offering. Very much style over substance.
Wonder Wall Portfolio Site
Interiors company Wonder Wall showcase what is one of the best user experience sites in Flash we have seen this year. Marrying an odd but enjoyable navigation structure to razor sharp subpages and images the entire experience might suck a little bandwidth but shows how to produce engaging but functional content.
The user is then bounced from the main navigation right into simple but bold text which is read whilst the deeper level content loads.
The new CNN.com aired today and is widely being hailed a huge success. With 38 million unique visitors every month, 1.7 billion page views, and 100 million video views a redesign was no easy task for a site of such traffic magnitude and importance.
I love the reworked layout, the simple but clear video pieces and the speed at which a user can navigate deep into the site.
